Tourism providers in the Alpine region perform a constant balancing act: Holidaymakers yearn for relaxation and tranquillity, but also for experiences – individually tailored and as authentic as possible. Guests hunger for warmth and security, want to enjoy life and a personal service, but are also technology enthusiasts and bargain hunters. Alpine holidays now also have to compete with Caribbean cruises or shopping trips to Dubai. Often regarded as the main stay of the economy, tourism in the Alpine region treads a fine path between narrow budgets and a pressure to innovate. Our answer is: Courage, consistency, new ideas and successful marketing. And the way we do this is by roping various towns and regions into a team; by working together and not in isolation.
We examine strengths and weaknesses in the destinations, and carry out market research to confirm our assessments. Working with communities, mountain railways and hotels, we pack our rucksacks full of natural new product ranges and brand concepts that appeal to modern lifestyles. We are experts in combining regional diversity with the pleasures of Alpine travel which so delights and captivates your visitors.
With our experience of the mountain areas, we analyse locations for businesses and communities wherever there is a need to establish or extend the tourism infrastructure. We monitor tourism quality and service by carrying out mystery checks. Are the positioning and product consistent? How quickly does a business respond to customer enquiries? How can the service being provided be extended and developed? We offer destinations our sure-footed support in developing new efficient organisational structures and introducing booking and reservation systems. We also assist with advertisements for catalogues or internet sites and help to create a professional public relations profile. In summary, we combine modern tourism marketing with the beating heart of the region, striving towards ever greater heights.